More than any other company, it has defined what some see as the “social” era of the Internet, in which connections made among people replace algorithm-driven searches. And its policies, more than any others, seem to be driving the definition of privacy in this new age.

Every day, Facebook users comment or press the “like” button more than 2 billion times and upload more than 250 million photos. The McKinsey Global Institute has estimated that the network’s users post 30 billion pieces of content every month.

It has also become one of the new titans of the Internet, challenging even Google with its vision of a Web tied together by personal relationships and recommendations, rather than by search algorithms. In a major expansion, Facebook has spread itself across other Web sites by offering members the chance to “Like” something — share it with their network — without leaving the Web page they are on.

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The recent study of Trumpia customers reflects that nearly 20 percent are using QR Code marketing. The data also reflects that these customers chose to make QR Code marketing a priority within nine months of their Multi-Channel Marketing program roll-out.

In addition, nearly 40 percent of the top 20 Trumpia users who engage a potential customer with a simple QR Code scan are successfully turning this initial touch point into a mobile marketing database opt-in opportunity.

The research further reflects that a majority of Trumpia users who are using QR Codes are counting on the two-dimensional bar codes to help them build a greater Facebook fan base. With most QR Code scans, these Trumpia users are leading people to join or Like them on the popular social media site. In this way, they are coordinating their SMS text messaging and QR Code marketing efforts with their social media marketing.

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